Stainmaster, a famend identify in carpet manufacturing, licenses its model for numerous flooring varieties, together with vinyl. Lowes Firms, Inc. holds the unique license to fabricate and distribute vinyl flooring bearing the Stainmaster model. This association permits shoppers to entry flooring merchandise related to Stainmaster’s fame for sturdiness and stain resistance, now prolonged to the resilient and versatile vinyl flooring class.
This collaboration brings collectively the strengths of a acknowledged model with a serious retailer’s expansive distribution community. Shoppers profit from the implied high quality assurance related to Stainmaster whereas having fun with the comfort of available merchandise by means of Lowes. The mix of a well-established model with a broadly accessible retail accomplice creates a robust synergy throughout the flooring market. This strategy helps leverage established model belief to introduce shoppers to a brand new product class beneath a well-known and revered identify.