This phrase juxtaposes a luxurious merchandise, a Rolex Datejust watch, with an apathetic sentiment. It represents a possible critique of consumerism, questioning the societal emphasis on standing symbols. One may interpret it as a press release of individuality, rejecting the strain to adapt to materialistic values. Alternatively, it may merely replicate a real indifference in direction of luxurious watches.
Analyzing this sentiment gives perception into evolving social values. The growing prevalence of such statements may point out a shift away from conventional standing symbols. It could replicate a rising consciousness of financial inequality or a want for extra significant and fewer materialistic pursuits. Alternatively, it may very well be a type of counter-signaling, the place people who can afford luxurious items downplay their significance to seem extra relatable or genuine.