Customers buying handsets tied to particular carriers characterize a definite phase of the cell phone market. This usually includes buying a tool backed by the provider in trade for a contractual dedication. For example, a buyer would possibly acquire a reduced cellphone by agreeing to a two-year service plan.
This observe presents a number of benefits to each shoppers and carriers. Decrease upfront prices make newer units extra accessible, whereas carriers safe subscriber loyalty. Traditionally, this mannequin has been prevalent, driving widespread cell phone adoption. Nevertheless, the market is evolving with the rise of unlocked units and different buying choices.
