CytoSport, based by Greg Pickett, a former aggressive bike owner, developed and launched the ready-to-drink protein complement Muscle Milk within the late Nineteen Nineties. Initially designed to offer supplemental protein for athletes, the product shortly gained recognition amongst health fans and most people.
The introduction of this handy protein supply provided a brand new means for people to extend their protein consumption, notably after exercises or as a meal substitute. This accessibility contributed considerably to the expansion of the sports activities diet market and helped popularize the idea of protein supplementation for a wider viewers. Its growth stuffed a spot out there, offering a ready-made different to conventional protein powders, which require mixing. This innovation considerably impacted how shoppers method protein consumption and total health diet.