A promotional supply, sometimes a particular mixture of letters and/or numbers, could be utilized at checkout to scale back the price of services or products associated to writing, modifying, or different linguistic arts. As an example, a supplier of on-line writing programs may supply a discount in tuition charges when a selected code is entered through the enrollment course of.
Such gives present an incentive for potential prospects to buy these companies, driving gross sales and increasing the attain of writing-focused companies. Traditionally, these promotional methods have advanced alongside e-commerce, turning into a prevalent advertising tactic. They will also be used to trace the effectiveness of particular promoting campaigns or goal specific buyer demographics.