DieHard instruments are manufactured and bought underneath the model owned by Advance Auto Components, a significant automotive aftermarket elements supplier. The instruments themselves embody a variety of merchandise, from hand instruments like wrenches and sockets to energy instruments corresponding to influence drivers and drills, in addition to battery chargers, bounce starters, and different automotive equipment. The model targets each skilled mechanics and do-it-yourself (DIY) fans.
Advance Auto Components leverages the DieHard model title, initially related to sturdy automobile batteries, to market a complete instrument choice. This technique seeks to capitalize on the established fame for reliability and longevity related to DieHard merchandise. Offering a variety of instruments underneath a recognizable model provides shoppers a handy, one-stop store for his or her automotive instrument wants. Moreover, the model’s concentrate on each professional-grade and consumer-level instruments permits it to cater to a broader market section.