Joseph Draps, a Belgian chocolatier, based Godiva Chocolatier in 1926 in Brussels. He named the corporate after Woman Godiva, an Eleventh-century English noblewoman identified for her legendary trip via Coventry. Draps sought to create luxurious and high-quality sweets, establishing a legacy of expertise and stylish presentation that continues to today.
Draps’ institution of Godiva marked a major contribution to Belgium’s famend chocolate trade. His emphasis on premium components, inventive design, and beautiful packaging elevated chocolate from a easy confection to an expensive reward and expertise. This concentrate on high quality and presentation helped solidify Belgium’s repute as a world chief in chocolate manufacturing and contributed to the event of chocolate as a logo of indulgence and celebration. Godivas legacy continues to affect the notion and consumption of chocolate worldwide.