New Chapter, a outstanding pure complement model recognized for its whole-food fermented nutritional vitamins and natural extracts, is owned by Procter & Gamble (P&G). This acquisition occurred in 2012, bringing the Vermont-based firm beneath the umbrella of one of many world’s largest shopper items companies.
Understanding the possession of a complement model gives invaluable context for shoppers. It could actually make clear the corporate’s potential assets, analysis capabilities, and general enterprise philosophy. P&G’s acquisition provided New Chapter entry to a wider market and higher manufacturing capabilities, whereas probably elevating questions on sustaining its unique dedication to sustainable and natural practices. This relationship between a big multinational company and a smaller, values-driven firm affords an attention-grabbing case examine within the pure merchandise {industry}.